About Us
employee engagement through storytelling
We've been making entertaining awareness films for more than a quarter of a century. We've been around longer than the term "content marketing". And, yes, we're aware that "entertaining ethics films" may sound like an oxymoron, but have you met us?
We've been making entertaining awareness films for more than a quarter of a century. We've been around longer than the term "content marketing". And, yes, we're aware that "entertaining ethics films" may sound like an oxymoron, but have you met us?
By getting to the crux of issues via the company funny-bone we found that employees not only watched and retained the messages of the films, but they shared them with their colleagues too. And they actually looked forward to seeing more.
Encouraged, we began to create entire campaign kits that took away the pain of designing and running awareness campaigns worldwide, featuring not just films but posters and web banners to promote the series internally. From the team behind the world’s first Information Security sitcom comes a brand new compliance and ethics sitcom…
Tuesdays With Bernie
As of October 2019 Twist and Shout Media is now part of the KnowBe4 family of companies and Tuesdays With Bernie has taken its place as one of the crown jewels of KnowBe4’s content library. We couldn’t be more proud. View the full press release here.
As hard as it is to believe, some people keep their campaign promises.
As hard as it is to believe, some people keep their campaign promises.
Your audience won’t bond with the characters if they only get to meet them once. In a series, the elongated storytelling opportunities give the relatable characters time to transform and for the audience to get attached to them. And anticipation of the next episode means people become emotionally invested in the ongoing story – it’s the psychology of box-sets and binge-watching.
But too much information in one sitting doesn’t sink in. A series is better at making your message ‘sticky’.
Art is like holding up a mirror to the real world. Of course, our mirrors come from a fun house.
Art is like holding up a mirror to the real world. Of course, our mirrors come from a fun house.
Putting comedy into context is important – the audience needs to relate to what they’re seeing on screen, so the environment and characters should feel familiar. That’s when the message feels authentic and resonates much more strongly. Get it wrong and the audience will tune out.
A cast of characters so far out there, so beyond believable, they must come from real life.
A cast of characters so far out there, so beyond believable, they must come from real life.
We’ve been doing this for a long time, and we’ve used characters of all mis-shapes and sizes. We learnt early on that the quality of the cast is crucial. A convincing cast creates vividly recognisable characters who won’t fail to engage your audience. A method we often use to get a message across is the mentor/student double act.
The mentor appears as the voice of reason – they’re a shining example to the audience – while the student will have the right intentions but lack the skills needed to handle the situation. The mentor is someone likeable who avoids preaching to the audience. Because we all switch off when we’re lectured to, don’t we?
Our films look and sound just as good as what you’d find on TV. If what you found on TV was compliance and ethics awareness videos
Our films look and sound just as good as what you’d find on TV. If what you found on TV was compliance and ethics awareness videos
The quality needs to be able to compete with the best of today’s TV productions, to engage the intended “fan behaviour”. Cast and characters need to be believable and relatable. And the locations, props and soundtrack need to be authentic and credible.
